Exercise

10′ Kahoot! + 10′ Q&A  + 60′ code practice

Tools

Keyword planner

W3Schools +Atom 

SEO 101 F2F

The SEO strategy should be present from the beginning of the web design. We will have a technical session where will talk about what search engines expect to find in the design of our website

Keyword Research F2F

A key step of the SEO strategy is researching which keywords the client should use to be found in Google. How competed are the keywords and the traffic are usually the main deciders. 

AMP + Google Optimize A/B testing Asynchronous

Google also needs some web optimization following the its rules, for example, articles published at our website have to be AMP compliant in order to appear in Google results.

Technical SEO F2F

We will go through things like meta tags, H1, H2,…, Rich Snippets, or URLs.

Web optimization Asynchronous

Optimizing web performance is an art. We will learn how to reduce the image size, load times, the use of sprites, and plugins to minify everything on the website.