The SEO strategy should be present from the beginning of the web design. We will have a technical session where will talk about what search engines expect to find in the design of our website
A key step of the SEO strategy is researching which keywords the client should use to be found in Google. How competed are the keywords and the traffic are usually the main deciders.
Google also needs some web optimization following the its rules, for example, articles published at our website have to be AMP compliant in order to appear in Google results.